About
I do not sell AI for the sake of AI.
I look for the expensive, repetitive bit first. Then I build the smallest useful system around it.
01The story
Why I built Magic Wand Solutions
I spent more than ten years building content and knowledge systems at companies including Adobe and NetApp. Then I completed a full-time MBA in the Netherlands and started Magic Wand Solutions in 2024.
Large companies taught me how quickly content, tools, and ownership can become complicated. Small businesses have the opposite problem. The owner is often the strategy, reception desk, marketer, and escalation path at the same time.
MWS is where I apply enterprise systems thinking without bringing enterprise theatre with it. I test ideas on real work before I recommend them. If a simpler process can solve the problem, I will say so.
02What I believe
- 01Business problem before tool
- 02Built and tested before scaled
- 03Human approval where reputation or judgment matters
- 04Clear ownership, documentation, and handover
- 05Real proof, clearly labelled
03Before MWS
Results from my career at other companies. Not MWS client results.
- 50%
- faster content production with AI-assisted workflows at Solid Optics
- 11%
- user acquisition lift at Adobe
- 6%
- trial-to-paid conversion improvement at Adobe
- 20%
- knowledge-base bounce reduction at NetApp
- 30%
- chatbot engagement increase at NetApp
Free tools
Things I built for anyone to use.
Calculators, checklists and small AI helpers. No sign-up wall.
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