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Notes from the workbench.
Practical notes on AI, websites, marketing and the systems behind better customer work.
Latest · Workshop Notes
The 30-day workshop follow-up plan
Turn an AI workshop into a lasting habit with a practical 30-day follow-up plan for testing, ownership, and review.
Read the note29 Sept 2026 · 2 min read- 02Workshop NotesWhat actually changes after an AI workshop?A practical look at what an AI workshop can change for a team, what it cannot, and how to make one useful habit stick.25 Aug 20262 min read
- 03Workshop NotesBring one messy process: how to prepare for an AI workshopMake an AI workshop practical by bringing one repeated process, real examples, and a clear owner from your team.21 Jul 20262 min read
- 04Field NoteAI receptionist: useful helper or expensive voicemail?Learn when an AI receptionist helps a small business capture enquiries and when a clearer human process is the better fix.23 Jun 20262 min read
- 05Field NoteThe smallest content system a busy founder can maintainBuild a simple AI-assisted content system that turns customer questions and founder expertise into marketing you can sustain.26 May 20262 min read
- 06Field NoteYour website is not a brochure: build a booking pathTurn a brochure website into a clear booking path that helps service-business customers understand, trust, and take the next step.28 Apr 20262 min read
- 07PlaybookFive prompts to stop losing leadsUse five practical prompts to capture, qualify, reply to, and follow up with leads without losing human judgement.2 Apr 20262 min read
- 08Field NoteWhat not to automate in a small businessA practical guide to choosing what AI should automate in a small business and what should remain human-led.10 Mar 20262 min read
- 09Field NoteThe 90-minute AI audit: find the task costing your team timeA practical 90-minute AI audit to find the repeated task costing your small business time, attention, or missed enquiries.17 Feb 20262 min read
- 10Field NoteThe 3Es: Educate, Experiment, EstablishA practical AI adoption framework for small teams: educate on one job, experiment with real work, and establish what survives.20 Jan 20262 min read